Inside a box…is another box. This is known as boxception, and in packaging design, it can be a good way to make the value seem greater, and in turn, build countless suspense. Why do you need it? Well, it can be used for a variety of reasons, and many of these nested layers offer another layer of benefits too, not already listed here.
We’ll go over here the importance of layers, especially in boxes, and how this can be achieved through packaging means.
Structuring for a Good Reveal
When building this type of layered packaging, you want to make sure that they’re structured in a way that makes the reveal of this even more magical.
The outer part is going to be your protective layer. It’s what’s experiencing the pain of being thrown around while being shipped, so you want to make sure that this layer is strong.
Then, there's the middle, our storytelling layer. Designed to tell a story, this type of packaging is made to craft unique stories that will delight others.
Then, speaking of delight, we got inside. inner delights will offer you something amazing, a product inside, or maybe just the packaging revealing the true components of unboxing.
All of this works together, to create the ultimate in a packaging experience.
Shipping Supplies that Encourage This
So, this all sounds like a wonderful idea, right? So how do we make the shipping supplies encourage such packaging exploration?
The response is what you can add. A pull-tab, opening a secret component to what’s inside is one example of this, and it can be fun.
Then, there's rotating compartments, various compartments that will rotate and change the items around, in order to show such items.
Finally, you have fold-out trays. Trays that, when they fold out, show the delightful goodies within.
Again, all of these come together, and with multiple layers, work to craft the ultimate in high-end unboxing experiences that will really stand out.
The Balance Between Wow and Waste
Now, all of this sounds like a good idea, but there is one concern many have.
Sustainability.
This type of packaging doesn't seem sustainable at first glance. After all, you’re using a lot of boxes, right?
Well that’s the thing. These boxes all go and get layered together, in order to create the ultimate in unboxing. In order to make luxury sustainable, you have to do a few things to make this high-end experience great.
To do this, you need to make sure that the boxes are crafted with eco friendly materials. Make sure that they’re sustainable.
The same goes for the interior contents. Try to make sure that they are sustainable. And of course, with this as well, also try not to make the packaging super excessive. Less is more, because the boxes are already protective.
Finally, use magnets, paper tape, and other such means to protect the items, making layered packaging a good addition.
Best Industries for this
The best industries for this are those made to tell a story.
Jewelry is one example. With jewelry, you’re telling them about the item inside, and also protecting the contents.
Collectibles, especially those rare ones, also benefit from this, because they create a thrill that comes from collecting the items that are there.
Finally, artisanal gifts. This will further tell the story, offering a level of protection, followed by a delight that comes with bringing everything together, in order to create a truly resonating experience with your packaging that’s inside, and also for all of the items that will improve your experience as well.